Services / Data & AI
Analytics & Product Instrumentation
Event tracking, funnel analysis, and dashboards that help you make better product decisions.
Overview
What this involves
Instrumentation that gives you visibility into how your product is actually being used — not just traffic, but behaviour. Event tracking, funnel analysis, and the dashboards that help you make better product decisions. We set up analytics infrastructure that answers the questions your team actually asks, not just the ones that are easy to measure.
Deliverables
What you get
- Analytics strategy and tracking plan
- Event tracking implementation
- Dashboard and reporting setup
- Funnel and cohort analysis configuration
Questions
Frequently asked
- What analytics tools do you work with?
- PostHog and Mixpanel for product analytics, Application Insights for application performance, and Power BI or custom dashboards for business reporting. We recommend based on your team size, technical capability, and what questions you need to answer.
- Can you help us understand data we are already collecting?
- Yes. We often find that teams are collecting more data than they realise but are not using it effectively. We can audit your existing instrumentation, build dashboards around your key metrics, and help you establish a regular cadence of data-informed product decisions.