Privacy Policy

Last updated: August 2026

Who we are

Pattern Limited (NZBN 9429030811867) is a software delivery company based in Auckland, New Zealand. In this policy, "we", "us", and "our" refer to Pattern Limited.

This policy covers information we collect through this website and our marketing. It does not cover information we handle on behalf of our clients — where we build, host, or administer a system for a client, that client decides how the information in it is used and their privacy policy applies.

What information we collect

When you contact us or download something

Through our contact form and download forms, we collect your name, email address, and where you provide them, your company name, phone number, and the content of your message.

When you browse this website

We use analytics and advertising technologies that collect:

• Your IP address, browser, device, and approximate location
• Pages you view, links you click, and how you move through the site
• The site or advertisement that referred you
• Identifiers stored in cookies that let us recognise a returning browser

We also use a visitor identification service that attempts to work out which organisation a visitor belongs to, and in some cases identify the individual visitor, by matching your network and browsing signals against a commercial database. This happens without you filling in a form. See Cookies and tracking for the specific services involved and how to opt out.

Information we obtain from other sources

When you contact us, we may enrich the details you give us with business information from third-party data providers — typically your job title, employer, company size, and industry — to understand whether and how we can help. This information comes from commercial B2B databases, not from you.

How we use your information

• To respond to your enquiry and assess whether we can help
• To maintain a record of our communications with you
• To send you marketing updates where you have asked to receive them
• To score and prioritise enquiries so we can respond to the most relevant ones first
• To measure how our website and advertising perform, and improve them

We use automated scoring to help prioritise enquiries. It does not make any decision about you on its own — a person always reviews the outcome. You can ask us how a score was reached.

Providing information to us is voluntary. If you choose not to provide it, we may not be able to respond to your enquiry.

Who we share it with

We do not sell or rent your personal information, and we do not share it with third parties for their own marketing.

We share it with service providers who help us operate, and only so they can provide their service to us:

• Attio — customer relationship management. Attio Ltd. (United Kingdom) hosts data on Amazon Web Services infrastructure in the United States.
• Customer.io — website analytics and marketing email.
• PostHog — product and website analytics. United States.
• RB2B — website visitor identification. United States.
• Google — Google Analytics and Google Ads. United States.
• LinkedIn — advertising measurement and audience building. United States.
• Apollo.io — business contact data enrichment. United States.
• Microsoft — email and hosting. Australia.

We also share information with our professional advisers under obligations of confidence, and where the law requires it.

Where your information is held

As the list above shows, most of our service providers hold information outside New Zealand, principally in the United States and Australia. Before using an overseas provider we check that your information will be protected by safeguards comparable to those required by the Privacy Act 2020, usually through commitments in our contract with them.

Cookies and tracking

This website sets cookies and loads third-party scripts that are not strictly necessary for the site to work. They currently include:

• Google Analytics — cookies _ga and _ga_*. Measures site traffic and usage.
• Google Ads — cookie _gcl_au. Measures whether our advertising leads to enquiries.
• Customer.io — cookie _cioanonid. Links website activity to our marketing records.
• PostHog — cookie ph_*. Records page views and interactions, and may record surveys.
• RB2B — visitor identification, as described above.
• LinkedIn Insight Tag — advertising measurement and audience building.

These load through Google Tag Manager when you open the site. You can block or delete cookies through your browser settings, and use your browser's "do not track" or an ad blocker to prevent most of these scripts loading. Blocking them will not stop you using this site.

You can opt out of Google Analytics using Google's opt-out browser add-on, and of LinkedIn advertising through your LinkedIn advertising settings. To ask us to delete information we have collected about your browsing, contact us using the details below.

This site also loads fonts from Google Fonts, which discloses your IP address to Google.

How long we keep your information

• Enquiries and contact records — for the duration of our relationship with you, then up to seven years to meet our record-keeping obligations.
• Marketing subscriptions — until you unsubscribe, then up to twelve months so we can show that you had subscribed.
• Website analytics — up to twelve months.

When we no longer need your information, we securely delete or destroy it.

How we protect it

We hold personal information in access-controlled systems, encrypted in transit and at rest, and limit access to the people who need it for their work.

If a privacy breach occurs that is likely to cause serious harm, we will notify the people affected and the Office of the Privacy Commissioner as soon as practicable, as the Privacy Act 2020 requires.

Your rights

Under the New Zealand Privacy Act 2020, you have the right to:

• Ask whether we hold personal information about you
• Request access to your personal information
• Request correction of any inaccurate information
• Ask us to delete your personal information
• Unsubscribe from our marketing at any time

We will respond to access and correction requests within 20 working days. There is no charge for a routine request, and we may need to verify your identity first.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "last updated" date.

Contact

Questions, requests, or complaints about this policy or how we handle your information go to our Privacy Officer at dpo@pattern.co.nz.

If you are not satisfied with how we have handled your request or complaint, you can contact the Office of the Privacy Commissioner at privacy.org.nz, on 0800 803 909, or at enquiries@privacy.org.nz.