Brand Transformation & Technical Resilience
A complete brand refresh and cloud migration delivered in 10 weeks.
The Brief
Fusion5, one of Australasia's largest ERP and CRM partners, was preparing a complete brand relaunch. They needed a new digital presence that matched the ambition of the rebrand — and the technical rigour their IT team demanded under the hood.
The project was a dual-track delivery: brand transformation for the marketing team, and technical resilience for IT. Both had to ship together, in 10 weeks.
Brand and Content
Fusion5's marketing team needed to make an impact with the relaunch. We delivered a design system-driven UI implementation backed by Umbraco CMS and the uSkinned Sitebuilder, giving content editors full control over page creation without developer involvement.
A dual-country setup using Umbraco's multi-variant language features supports market-specific content for New Zealand and Australia while maintaining brand consistency. Over 2,000 pages were migrated and validated within the 10-week window.
Fusion5's Copilot-powered chatbot was integrated to help surface relevant content, and flexible forms managed in Umbraco feed enriched data back into Dynamics 365.
Architecture and Infrastructure
The IT team required enterprise-grade architecture that would stand up to real-world demands. We delivered a cloud-native implementation on Azure App Services with Umbraco 13, protected by Azure Application Gateway with Web Application Firewall for threat mitigation.
Secrets management runs through Azure Key Vault. Deployments are automated via Azure DevOps Pipelines. uSync Complete maintains schema and configuration consistency across environments.
We developed a comprehensive Disaster Recovery Plan powered by Terraform, making it possible to redeploy the entire environment from infrastructure-as-code in the event of a failure.
Impact
The project went live on time and on brand. Fusion5 launched with a confident new digital presence backed by a rock-solid technical platform — and the marketing team can now manage content independently across both markets.