Fusion5

A dual-track delivery for Marketing and IT: Brand transformation meets technical resilience.

Overview

Fusion5 partnered with Pattern to deliver a next-generation digital presence aligned with the company’s new brand identity and the need for high-performance content operations.

The new website brings together a modern UI, seamless authoring experience, and enterprise-class infrastructure — all delivered in just 10 weeks.

A bold new brand deserves rich content authoring

Fusion5’s marketing team needed to make an impact with the company’s brand relaunch. Pattern delivered a design system-driven UI implementation backed by the uSkinned Sitebuilder for Umbraco, enabling rapid page building and full editorial control.

Full brand refresh

Seamless application of Fusion5’s new brand across every touchpoint, supported by custom theming and responsive design.

Flexible authoring environment

Non-technical content editors can now easily create, edit, and rearrange pages using intuitive uSkinned components.

Regional content management

A dual-country setup using Umbraco’s multi-variant language features supports market-specific content while maintaining brand consistency.

Migration at Scale

Over 2,000 pages migrated and validated in under 10 weeks, allowing the brand relaunch to go live without delay.

Next-Gen User Experience

Fusion5's Copilot-powered chatbot supports intuitive user interactions and helps surface relevant content faster.

Integrated with Dynamics 365 Marketing

Flexible forms managed in Umbraco provided enriched data back to Dynamics 365.

Truly you've exceeded expectations not only in terms of delivery in the face of very tight deadlines, but also your creativity and commitment to collaboratively finding great outcomes that worked for us.

— Trudi Allerby, GM Brand & Marketing, Fusion5

Enterprise-Grade Architecture, Resilience, and Compliance by Design

While the user experience was essential for the brand launch, Fusion5’s IT leadership required a robust, modern architecture that would stand up to real-world demands for performance, security, and operational maintainability.

Pattern delivered an enterprise-grade implementation on Azure, built to scale and governed by best practice..

Pattern delivered with modern architecture and an approach that balances scalability, integration, and governance..

Cloud-Native Architecture

Built on Umbraco 13 with uSkinned Sitebuilder and Azure App Services, delivering secure, scalable, and cost-effective hosting.

Secure by Design

Protected by Azure Application Gateway with Web Application Firewall (WAF) for advanced threat mitigation and centralised SSL management.

Confident Secret Management

Integrated with Azure Key Vault to ensure sensitive data and credentials are securely stored and managed.

Integrated DevOps Workflow

Automated deployments using Azure DevOps Pipelines keep environments consistent and updates reliable.

Content Governance Made Easy

uSync Complete maintains schema and configuration consistency across environments, supporting strong editorial governance.

Privacy-First Approach

Usercentrics integration supports global privacy compliance with easy, granular user consent management.

Future-Proofed Disaster Recovery

Pattern developed a comprehensive Disaster Recovery Plan powered by Infrastructure as Code (Terraform), making it simple to redeploy the entire environment quickly and consistently in the event of a regional failure.

Seamless CRM Integration

Fully integrated with Microsoft Dynamics 365 to support marketing workflows, lead capture, and reporting.

Outcome

The Fusion5 project went live on time and on brand — delivering both a confident new face to the market and a rock-solid technical platform under the hood.

Pattern brough a genuine connection to our working relationship - they felt like a an extension of our team.

— Trudi Allerby, GM Brand & Marketing, Fusion5