90 Degrees

Taking Melbourne's street art pioneers online with Umbraco CMS and a big splash of colour.

An inspiring story

Founded by Dan Wenn and Helainie Geor in 2012, 90 Degrees is a Melbourne-based commercial art studio known for its exquisite murals, workshops and events across Australia.

The studio designs, creates and installs various types of street art and runs customised workshops throughout the year. Over the years they have amassed a huge body of work including murals, laneway graffiti art, letter forms, artist collaborations and much more.

Content management without compromise

For their new site they had a complex design concept in mind, and wanted it all to work with Umbraco CMS so that they could continue to build on their profile as new work was completed. They also wanted to included their evolving story as a timeline into the site, woven into the work that has made them a Melbourne institution.

We designed and built a website that is quintessentially 90 Degrees Art. Users can browse through projects and services, and filter these by category and style. A colourful canvas that serves to connect with people, the new site is an evolving and vibrant portal of detail for each project, style and service offered by the studio.

Quoting for future projects has been streamlined with a new form intended to speed up the process. Capturing a tight brief is now a breeze for the team.

"We can't sing Pattern's praises highly enough. At no point was anything too hard or impossible. They took the creative concept we had developed and turned it into reality."

- 90 degrees