Services / Strategy
Customer Discovery & Research
Structured interviews and qualitative research with real prospective users.
Overview
What this involves
Structured interviews and qualitative research with real prospective users. We map their jobs, pains, and gains — and compare what you think they need with what they actually experience. Our research methodology draws on Jobs To Be Done, design thinking, and behavioural economics to uncover the motivations that drive adoption and retention.
Deliverables
What you get
- User interview synthesis and insights report
- Jobs To Be Done framework
- User persona and segment definitions
- Opportunity prioritisation matrix
Questions
Frequently asked
- How many users do you typically interview?
- Usually 8 to 15 for a focused discovery. Qualitative research reaches saturation quickly — after 12 interviews you're hearing patterns, not new information. We prioritise depth over volume.
- Can you help recruit interview participants?
- Yes. We can help source participants through your existing network, customer base, social channels, or paid recruitment panels depending on your target audience.