Services / Strategy
Competitive Analysis & Positioning
Map the competitive landscape and find where you can create defensible differentiation.
Overview
What this involves
We map the competitive landscape honestly — not just to know who else exists, but to understand where you can create defensible differentiation and what the real switching cost is for your target user. Good positioning is about making the right trade-offs, not trying to be everything to everyone.
Deliverables
What you get
- Competitive landscape map
- Feature and capability comparison matrix
- Positioning statement and messaging framework
- Differentiation strategy
Questions
Frequently asked
- How many competitors do you analyse?
- We look at direct competitors, adjacent solutions, and the status quo (doing nothing or manual workarounds). Typically 8 to 15 solutions, but we focus depth on the 3 to 5 that matter most to your positioning.
- Do you help with brand positioning or just product positioning?
- Our focus is product positioning — how your product is perceived relative to alternatives in the market. Brand positioning is a related but distinct discipline that we can support in collaboration with a brand agency if needed.