User Research & Discovery

Design grounded in evidence, not assumptions.

Good design starts with knowing your users. We use research to uncover what people actually do — not just what they say. By understanding behaviours, motivations, and pain points, we help you create products that meet real needs and avoid costly guesswork. Whether you’re validating a new idea or improving an existing product, our research approach is practical, ethical, and tuned to your context.

 

What we help you do

Define Research Questions and Scope

We help clarify what you need to learn and which methods best fit. 

Recruit and Engage Participants

We source the right people — customers, users, stakeholders — and create a respectful, inclusive research experience. 

Run Qualitative and Quantitative Studies

From 1:1 interviews and usability tests to surveys and analytics deep-dives. 

Synthesise and Share Insights

We deliver findings you can use — not just raw data. Clear themes, key opportunities, and next steps. 

Involve Your Team

We bring your team into the research process, building empathy and alignment as we go. 

Who we work with

Product teams launching or improving digital products. 

Startups seeking early validation.

Organisations needing to understand customer behaviour. 

Agencies wanting research support or partnership. 

Deliverables

  • Research plans 

  • Interview guides 

  • Participant screener templates 

  • Research highlights reports 

  • Insight slides and personas 

  • Opportunity maps 

Our approach

Lean

Enough to guide action, not analysis paralysis. 

Collaborative

Designed with your team, not dropped in from outside. 

Inclusive

We recruit and engage diverse participants where possible. 

Actionable

We focus on what you can do with what we learn. 

FAQs

For most qualitative studies, 5–8 participants per segment is a good baseline. We adjust based on your goals and audience.

Yes — we can manage recruitment or work with your internal lists.

Absolutely. We run moderated and unmoderated tests across mobile, web, and native apps.

Absolutely. We run moderated and unmoderated tests across mobile, web, and native apps.

Let's Talk

Need better insights to guide your design?

Contact us for a free consultation.

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